Infosys Blogs and Criticisms
Infosys Technologies has 4 5 blogs now.
Think Flat - http://www.infosysblogs.com/thinkflat/
Managing OffshoreIT - http://www.infosysblogs.com/managing-offshore-it/
Microsoft - http://www.infosysblogs.com/microsoft/
SOA - http://www.infosysblogs.com/soa/
Web 2.0 - http://www.infosysblogs.com/web2/ (Updated: 12-Nov-06)
Webyantra , a tech blog that profiles Indian web products & services, has attacked Infosys' Think Flat blogs by calling this an shameless opportunism! The blog looks like an advertisement effort rather than an innovative medium to communicate. The criticism questions the word 'think flat' and proves that the tone of 'think flat' is quite negative.
Quoting Webyantra:
I read through the blog’s content ; it seems less like a regular blog and more like a compulsive eulogy of Friedman’s theory (Thomas Friedman incidentally, has quoted extensively about Infosys in his book). Sree (who apparently works for Infosys) suggests in this incisive blog post that the general tone of ThinkFlat seems quite negative with its over-emphasis on the word ‘flat’ which is usually used in a negative sense. I would tend to agree with him. In fact, I find the entire communication in the campaign quite unimaginative and ill-conceived. For the (ad+blog) seem to celebrate Friedman’s Theory of the Flat World, with the tacit message that if that theory is true, then Infosys is a default choice. This argument adds credence to the stereotype of Indian software services companies as being nothing more than smart (or shameless?) opportunists. I would have liked to see the (ad+blog) give me solid reasons as to why should the world go to Infosys, instead of taking refuge under Friedman’s theory.
It is not clear what is the purpose of these blogs. Is Infosys giving public blogs for employees, for improving their written communication skills? ;-) That sounds like a better option for me! Otherwise Infosys could take this opportunity for testing its brand name and see how people react even if do blunders, and measure the tolerance quotient in the blogosphere!
Gautam Ghosh also questioned why has Infosys started these 'think flat'and 'managing offshore it' blogs. Quoting Gautam:
The question I am left with is, why has Infosys started these blogs? They don't seem to be adding any conversation so far. Mohan's blog hasn't got a single comment so far. The content seems to be focussed at Infosys' clients and their language. Do they think this blog will show their thought leadership in this area and sway their clients from going back to Accenture and IBM now that theyhave Indian delivery centres too?
There are some conversations for which blogs are suited and some for which they are not. Infy needs to get that right, in my opinion.
Sree's Tech Notes, the blog of the Infosys employee (we are not sure though) mentioned in webyantra, proves with examples that the word 'think flat' sounds very negative. He also published review of Infosys' think flat blog, which again attacks the purpose of the blog and giving suggestions for improving the blog website.
It seems Infosys want to capitalise on Tom Friedman's book and also utilise the new web 2.0 technologies and showcase as a leader. But they have not done the homework before jumping in. Quick decisions and not always the good decisions!
Category:
Blogs,
Criticism,
Flat World
12 comments:
NASA is to Space,
Google is to Innovation,
Vint Cerf is to Internet,
Richard Stallman is to Open Source,
Jesse James Garrett is to AJAX,
Lakshmi Mittal is to Steel,
[and Bush is to War :-)],
what is Infosys's crediblity in talking about the Flat World? Could someone explain, please?
Is it that, Tom Friedman visited the Infosys campus in Bangalore and mentioned it in his book? I think the Western-style campus with lawn, golf course and swimming pool flattened him! Does this give Infosys any credibility to talk about the flat world concept?!
Companies like Wal-Mart operating its departments in various countries in collaboration, are the real flat world companies who can talk about it. Infosys just rolls on its GDM wheels, with a lot of push from its PR gimmicks and hype. The deliverables from Infosys is just the same as (if not worse than) those of the other silent Indian IT players like TCS, Wipro or CTS. Now Infosys is shamelessly trying to capitalize on Friedman's book. Isn't it true that Infosys proves to be shameless opportunist? Don't you agree with me?
In Infosys we can see ideal management system, maintaining harmony and happiness among employees and management.
In this modern world the art of Management has become a part and parcel of everyday life, be it at home, in the office or factory and in Government. In all organizations, where a group of human beings assemble for a common purpose irrespective of caste, creed, and religion, management principles come into play through the management of resources, finance and planning, priorities, policies and practice. Management is a systematic way of carrying out activities in any field of human effort.
Its task is to make people capable of joint performance, to make their weaknesses irrelevant, says the Management Guru Peter Drucker. It creates harmony in working together - equilibrium in thoughts and actions, goals and achievements, plans and performance, products and markets. It resolves situations of scarcity, be they in the physical, technical or human fields, through maximum utilization with the minimum available processes to achieve the goal. Lack of management causes disorder, confusion, wastage, delay, destruction and even depression. Managing men, money and materials in the best possible way, according to circumstances and environment, is the most important and essential factor for a successful management.
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Infosys is a big technologic concern.We want to shine up in new technical field and better package we can go for the infosys.In that concern we may have the future a step a head.
________________
pradeepa
Sreevysh Corp
I agree with you my friend Mr.Anonymous Infosys is all about "jo dikhta hai, Wo bikta hai". All they do is show off to the world.However they care damn about the empoyees or their satisfaction.Better are those call centres in Mumbai, who don't have big premises like infosys,they dwell in one building but they pay like heven, even employee makes sure that he/she gives 100%.
you can see ideal management system in the infosys.infosys is big technogoies company.
I like your article and it really gives an outstanding idea that is very helpful for all the people on web.
im an IT engg!!!! i got placed in infosys through campus recruitment!!! can anybody tell me abt the life at infosys, mysore??????
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nseInfosys is a very lowpaymaster and donot take care for their newcomer engineers. for this reason a bunch of good quality newcomer engineers whom infosys trains in MYsore training campus(6months) give up their service and join in other IT Sectors.
1.they do not provide any means of conveyance.they charge 1260/-
2.After posting an engineer gets only 22000/- (approx)in hand .which is not sufficient in present inflation.
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