Infosys-enabled Etihad Airways Website A Hit In The Gulf

The website of the United Arab Emirates' (UAE) airline Etihad Airways, revamped by Infosys Technologies Ltd, has witnessed a dramatic boost in traffic, with the number of visitors increasing by almost 95 percent.

According to a statement from the Bangalore-based IT firm here Saturday, the website became a hit in the Gulf region for its customer friendliness, business strategy and design in the first 60 days of its re-launch.

'The average duration per visit on the new website has been slashed by 30 percent compared to the time spent on the old website, illustrating the simplified navigation of the new site,' Etihad e-commerce manager Tehmton Cooper said.

At the annual Pan Arab Awards event, held in Dubai early this week, Etihad bagged the best 'Online Strategy' and the 'Best International Standards Web Technology' awards for 2007.

The website was also awarded the prestigious Golden Award in the travel and tourism category.

'We engaged Infosys to re-develop our website to create a seamless experience for our customers,' Cooper said, adding that to receive so many prestigious industry awards, so soon after the site's re-launch, proved how impressive, dynamic and user-friendly the site now was as a result of its collaboration with Infosys.

Infosys also developed the multilingual capabilities of the website to increase Etihad's presence across the globe.

Jitin Goyal, sales head for EMEA, Infosys Technologies, said, 'It's an honour the new website has been well received by Etihad's customers and the industry alike. We look forward to doing more innovative and interesting projects for the Gulf airline in the near future.'

Etihad Airways is based in the UAE capital, Abu Dhabi. The airline offers flights to 43 destinations in the Middle East, Europe, North America, Africa and Asia.